Based on these important dual missions TGRCG set out to create and launch this exciting new brand and help these business owners get the message out and realize their vision.
As it relates to the menu development and food, the team wanted to create a burger concept where EVERYTHING on the menu is something you can feel GOOD about eating. While our focus was on sourcing the absolute best quality regeneratively raised grass-fed and grass-finished beef, we also wanted to make sure the fries, shakes, and sodas were healthy too.
One of the biggest issues of our time are the environmental and ecological issues caused by agriculture methods on BOTH the "plant-based" side, as well as the way animals are raised in modern feedlots.
Some of these issues are caused by destructive forms of greenhouse gases contributing to climate change, soil erosion, soil destruction by pesticides and fertilizers, water pollution, and ecosystem damage. When we created Wild Pastures Burger Co, we wanted to not only "do less harm", but we wanted to be an actual SOLUTION to all these problems. Our beef is sourced 100% from regenerative ranches and farms that are performing holistic rotational grazing methods on ecologically diverse pasture lands.
These holistic rotational grazing methods have been scientifically studied and proven to sequester more carbon from the atmosphere and into soils, all while building topsoil fertility, protecting the soils from erosion with our dense pasture grasses, allowing more water to infiltrate into groundwater supplies, and protecting water quality of streams, rivers, and groundwater.
Our founders, keen on the paleo diet movement, wanted to create the only burger chain that used healthier frying oils for our fries, and the absolute best frying oil in our opinion is 100% grass-fed tallow.
And what about the shakes? As you may know, milkshakes at most restaurant chains often contain anywhere from 60 to 100 grams of carbs, most of that being sugar. Our delicious rich creamy milkshakes use no added sugar and exclusively organic cream. If you're a keto diet enthusiast or just trying to cut back on sugar, you're going to LOVE Wild Pastures creamy delicious shakes.