The Gilkey Restaurant Consulting Group Assists in Redirecting Emerging Waffle Concept

Sweet Iron Waffles, Seattle, WA

Sweet Iron is a fast casual restaurant bringing authentic Liège waffles to Seattle. These waffles use a Brioche style yeast dough which is candied with sweet pearls of sugar, they rise for two hours before pressed into an imported cast iron Belgian waffle iron until freshly baked to rich perfection.

The owners of Sweet Iron asked TGRCG to assess their business and help them improve their current performance. Our recommendations included a variety of interventions from their website to menu to catering, in addition to recipe costing and recipe documentation. Sweet Iron Waffles is open 7:00 to 3:00 and sells both savory and sweet waffles and mini-waffles.