Princess Cruise and Tours

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Location:  Alaska

In 2009 The Gilkey Restaurant Consulting Group created, designed and launched Alaska Princess Cruises newest 10,000 sq. ft. restaurant concept in their largest resort, Denali National Park. The initial assignment was to create a concept and operating model that would increase their satisfaction scores to a 9.2 or better. After conducting extensive market research with Princess guests we proposed a concept that would associate well with their Alaskan tour leaving lasting memories resulting in their new brand, King Salmon.

This semi-upscale restaurant concept engages all the senses by creating a restaurant that is entertaining and educational. From the rich textures and authentic Alaskan artifacts to the aromas of fresh Alaskan Seafood roasting over the grill, this restaurant is unlike any other Seafood restaurant found in the lower 48.

Our services included target market research, interior design, kitchen design, menu development, recipe development, development and implementation of all front of house and culinary operating systems, management training, coordination of pre-opening team member training, concept launch and operations supervision.

We are pleased to say that satisfaction scores rose to 9.2 and have stayed there the last three seasons.

Since phase one, the Gilkey Restaurant Consulting Group has been asked to support the makeover of three more concepts and is actively engaged in designing a fourth private dining area.