CONCEPT DEVELOPMENT AND REPOSITIONING
Guiding you through development of a winning brand
resulting in the highest probability of success.
Brand Strategy Development - Utilizing customized research to develop a brand strategy
identifying your point of differentiation in your market. We will describe the brand, the brand
associations, positioning, value proposition, visual language, look and feel and the tone and
manner it should be presented.
Restaurant Concept Development - Restaurant concepts are defined by 5 concept
elements: Menu, Pricing, Service Delivery System, Atmosphere, and Unique Features. We
will create your concept resulting in a unique brand personality and feel that best relates to your target audience and maximize your situations
and occasions for use.
Product Development and Testing – Food is our passion and we enjoy aligning ourselves with clients who have that same passion for food. Our use of customized research, knowledge of the latest cooking trends and technologies, and experience as Executive Chefs enables us to present recipes that taste great, increase frequency, and generate new customers.
Design Development - The Gilkey Restaurant Consulting Group has a proven track record
of creating stylish customized restaurant designs which engage all the senses. Our restaurant’s
designs are visually stimulating and operationally efficient.
Menu Development - Our innovative and attractive menu designs define the concept, support the brand image, capture guests’ imagination, align the customer’s expectation with the experience, and perform as a powerful marketing tool.
Operating Systems - Through our experience and wisdom, we understand the key success
factors and best practices in the food service industry and bring those systems and tools to
your concept. We have been privileged to distinguish patterns of operating and marketing
tactics that drive frequency, trial and desired brand associations.
