The Gilkey Restaurant Consulting Group
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The Gilkey Restaurant Consulting Group

Concept Development and Repositioning

Start-up

Exceptional Kitchen Operations

Financial Systems Improvements

Team Member Culturalization

Contract Management

The Gilkey Restaurant Consulting Group

CONCEPT DEVELOPMENT AND REPOSITIONING

Guiding you through development of a winning brand resulting in the highest probability of success.

Brand Strategy Development - Utilizing customized research to develop a brand strategy identifying your point of differentiation in your market. We will describe the brand, the brand associations, positioning, value proposition, visual language, look and feel and the tone and manner it should be presented.

Restaurant Concept Development - Restaurant concepts are defined by 5 concept elements: Menu, Pricing, Service Delivery System, Atmosphere, and Unique Features. We will create your concept resulting in a unique brand personality and feel that best relates to your target audience and maximize your situations and occasions for use.

Product Development and Testing – Food is our passion and we enjoy aligning ourselves with clients who have that same passion for food. Our use of customized research, knowledge of the latest cooking trends and technologies, and experience as Executive Chefs enables us to present recipes that taste great, increase frequency, and generate new customers.

Design Development - The Gilkey Restaurant Consulting Group has a proven track record of creating stylish customized restaurant designs which engage all the senses. Our restaurant’s designs are visually stimulating and operationally efficient.

Menu Development - Our innovative and attractive menu designs define the concept, support the brand image, capture guests’ imagination, align the customer’s expectation with the experience, and perform as a powerful marketing tool.

Operating Systems - Through our experience and wisdom, we understand the key success factors and best practices in the food service industry and bring those systems and tools to your concept. We have been privileged to distinguish patterns of operating and marketing tactics that drive frequency, trial and desired brand associations.

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